Our Story

We built the platform
we wish had existed
when we started.

Partneralytics began as a response to a market full of outdated networks, opaque reporting, and platforms built for the economics of a decade ago. We believe partnership-driven growth is the most sustainable form of business growth — and that the infrastructure to power it should be best-in-class.

2018
Year founded
312K+
Active publishers
$5.2B+
Partner revenue tracked
118
Countries supported
Why We Exist

Partnership is the
original growth channel.

Long before paid media, before retargeting pixels, before algorithmic feeds — brands grew because someone told someone else about them. That's what partnerships are, at their core: structured trust at scale.

Our mission is to make partnership-driven growth accessible to every brand, at every stage — by building infrastructure that removes complexity, eliminates opacity, and ensures that both brands and their partners get a fair, transparent, and profitable experience.

Launch a Programme Join as Publisher
10M+ Conversions
tracked monthly
What We Stand For

Six principles that shape every product decision we make.

Radical Transparency

Every attribution decision, every blocked fraud event, every commission calculation is logged, auditable, and visible to all parties. We don't believe in black boxes — not in our platform, and not in how we operate as a company.

Fair Value Exchange

The best partnership ecosystems work because both sides win. We build features that protect advertiser margin AND publisher earnings equally — because a platform that favours one side eventually loses both.

Infrastructure First

We don't add features to hit a product roadmap. Every capability earns its place by solving a real, documented problem our customers face. We build deep and solid before we build wide.

Globally Inclusive

The best publishers and the fastest-growing brands aren't all in North America and Western Europe. We build payments, compliance, and marketplace features for every market from day one — not as an afterthought.

Trust is the Product

Fraud protection, data security, and privacy compliance aren't features we sell separately — they're table stakes for any platform that handles financial relationships between businesses. We invest in them accordingly.

Practitioner-Led

Our product team includes former affiliate managers, publisher monetisation leads, and performance marketing directors. We've worked the problems we're solving. That's not a marketing line — it shapes every workflow we build.

The Journey

Seven years of building the right thing.

2018 · Origin

Founded in San Francisco by three partnership managers who were tired of the tools

After years managing affiliate programmes across e-commerce, SaaS, and media, our founders built the first version of Partneralytics in six months — initially a private tool used internally for client work at a boutique growth agency.

2018
2019
2019 · First Customers

50 beta customers, $2M in partner-tracked revenue, and a Series A

Word spread fast among the affiliate management community. We closed a $6.5M Series A within 18 months of founding, with the capital going entirely into product infrastructure — attribution, fraud detection, and global payout architecture.

2021 · Scale

100,000 publishers. 1,000 brands. $220M in tracked revenue in a single year.

We crossed one hundred thousand verified publishers on the network, launched our global payout infrastructure covering 60+ countries, and introduced our Fraud Shield product — which blocked $40M in invalid payouts in its first year alone.

2021
2023
2023 · Global Expansion

Series B, 118 countries, and a publisher marketplace that rivals the largest networks

A $42M Series B funded our expansion into Asia Pacific and Latin America, growing the publisher network to 312,000+ verified partners. We also launched our enterprise product tier and agency workspace — turning Partneralytics into a genuine alternative for enterprise partnership teams.

Today

$5.2B in partner revenue tracked. 14,200 active programmes. The journey continues.

We're profitable, growing at 80% year-on-year, and still operating with the same founding principle: the best partnerships technology should be indistinguishable from great business infrastructure. We're still building toward that.

Now
Leadership

Built by people who've lived the problem.

Every member of our leadership team came from partnership, performance marketing, or financial infrastructure roles — not from general SaaS. It shows in how we build.

JK

James Keller

Co-Founder & CEO

Former Head of Partnerships at two unicorn e-commerce brands. 14 years in affiliate and performance marketing.

SN

Serena Nakamura

Co-Founder & CTO

Previously built fraud detection infrastructure at two global ad networks. Holds 4 patents in attribution technology.

MP

Marcus Powell

Co-Founder & CPO

Former VP of Product at a NASDAQ-listed affiliate network. Led product for 9 years across publisher and advertiser tools.

AO

Adaeze Okafor

Chief Revenue Officer

15 years scaling enterprise SaaS revenue across EMEA and APAC. Joined Partneralytics to build the GTM infrastructure to match the product.

Our full team of 200+ is distributed across San Francisco, London, Singapore, and Lagos.

View Open Roles
Backed By

Investors who understand the partnership economy.

We've raised $58.5M from investors with deep expertise in fintech, performance marketing infrastructure, and global payment systems.

Sequoia Capital
Series A Lead
🔺
Andreessen Horowitz
Series B Co-Lead
💎
General Catalyst
Series B Participant
🌍
Ribbit Capital
Series A Participant
Recognition

Industry-recognised for what matters.

Best Partnership Platform 2024
Performance Marketing World Awards
G2 Leader — Affiliate Software
8 consecutive quarters
SOC 2 Type II Certified
Annual independent audit
Forbes Fintech 50 — 2023
Infrastructure category
In The Press

What they're saying about Partneralytics.

TechCrunch

"Partneralytics has quietly built what may be the most complete affiliate management infrastructure on the market — and it's starting to show in which brands are quietly moving their programmes over."

March 2024
Forbes

"In an industry dominated by legacy networks operating on 2010s technology, Partneralytics's full-funnel attribution and pre-payout fraud detection represent a genuine generational leap."

November 2023
Marketing Week

"The platform that agency partnerships teams didn't know they were waiting for — multi-client workspace management that actually reduces overhead rather than adding another login."

January 2024
Join Us

Come build the future
of partnerships with us.

Whether you're a brand, a publisher, or someone who wants to join our team — there's a place for you in the Partneralytics ecosystem.